Who We Are

Goorin Bros., established in 1895 is a legacy brand. We are changing what’s normal or expected. We make accessible headwear and other expressive pieces designed with unexpected flair. Unconventional, enthusiastic, and approachable. We encourage the impossible. We exist because life gets too serious and uninspiring. Through our relentless pursuit of fun and imagination, we interrupt the mundane.

What You Will Be Doing

We are looking for a dynamic, innovative leader to join our newly established Brand Marketing team. As Senior Manager, Social Media, you will play a pivotal role in building brand awareness, increasing audience engagement, and fostering strategic partnerships within the ever-evolving Goorin Bros social media landscape. This is a key senior position focused on both strategic direction and dynamic execution.

We’re looking for someone who is passionate about all things social and excited by the opportunity to design and execute a refined social media strategy as Goorin enters a new and exciting chapter in its journey.

What You Will Be Responsible For

As a Sr Manager, Social Media at Goorin you’ll get to lead the charge in shaping digital strategies that grow Goorin’s social community, creating social-first creative storytelling that drives impactful content across platforms, all while ensuring alignment with our brand values and goals.

More specifically, your focus areas will be:

Social Strategie:

• Develop and implement a data-driven, multi-platform social media strategy to achieve business objectives, as well as brand awareness and engagement KPIs.
• Lead the content strategy for Goorin’s priority channels of TikTok, Instagram, Facebook, and YouTube to promote partnerships, product launches, events, and brand initiatives.
• Drive the creative briefing process, working with Brand Marketing and Creative teams to deliver assets that align with brand strategy and social media best practices.
• Craft multi-chapter narratives to tell compelling stories across platforms.
• Optimize platform-specific tactics to maximize engagement and performance.
• Establish an "Always On" social content calendar that aligns with Goorin’s seasonal consumer journey, including product launches, brand moments, and global/local cultural events.
• Develop a reporting framework that tracks social media impact on community growth, engagement, and revenue.
• Manage both internal and external partners to execute social campaigns from concept through production and publishing.
• Collaborate with cross-functional teams (marketing, creative, DTC, paid media, events) to provide social support for key initiatives.
• Utilize social listening and analytics tools to generate insights and actionable recommendations for future initiatives.

Creator & Influencer Stratagie:

• Build a diverse community of influencer and creator partners, ensuring alignment with Goorin’s positioning and values.
• Define the optimal mix of creators and influencers to drive audience engagement and impact.
• Identify channel-specific partners who can amplify Goorin’s presence, with a focus on Gen Z and fashion/lifestyle consumers worldwide.

Skills and Experience Required

• Minimum of three years of experience as a digital-first creative professional, preferably within an agency environment. 
• Proficiency in Adobe Creative Suite, including After Effects and Premiere Pro, as well as Microsoft Office. 
• Experience in delivering digital campaigns across multiple platforms. 
• Exceptional attention to detail and strong organizational skills. 
• Excellent time management abilities to handle multiple projects efficiently. 
• Bachelor’s degree or equivalent experience in a related field. 
• Experience with photo retouching is a plus. 
• Motion graphics skills are a plus. 

Team Management & Operational:

• This role reports to the Director, Brand Marketing and Marketplace Strategy, and will lead a team of 2 initially.
• The successful candidate will demonstrate an ability to propose and adhere to a quarterly budget aligned with performance KPI’s.

Qualifications

• 6+ years of social media experience, with a proven track record of managing brand channels and cultivating digital communities.
• Experience in fashion, lifestyle, or performance brands—especially in accessories, apparel, or footwear. Agency or in-house brand experience is a plus.
• 1-2 years of people management experience is preferred, but not essential.
• A keen follower of industry trends and emerging social formats. You know which platforms Goorin should focus on and how to bring trends to life.
• Strong aesthetic sensibilities and creative judgment, with a deep understanding of how to tell compelling stories on social media.
• Proficient in data analysis and social reporting, with experience using tools to measure and optimize performance.
• Excellent project management skills, with the ability to manage multiple priorities in a fast-paced environment.
• Strong presentation skills, comfortable sharing campaign work, metrics, and insights with senior leadership.

Pay

Exact compensation may vary based on skills, experience, and location.

The preceding job description has been designed to indicate the general nature and level of work performed within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of the employee assigned to the job.

Goorin Bros is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. Goorin Bros will consider qualified applicants with criminal histories in a manner consistent with the requirements of San Francisco Police Code, Article 49, and Administrative Code, Article 12.