Who We Are
Goorin Bros., established in 1895 is a legacy brand. We are changing what’s normal or expected. We make accessible headwear and other expressive pieces designed with unexpected flair. Unconventional, enthusiastic, and approachable. We encourage the impossible. We exist because life gets too serious and uninspiring. Through our relentless pursuit of fun and imagination, we interrupt the mundane.
What You Will Be Doing
The Bilingual Digital Content & Social Media Coordinator will be responsible for supporting international marketing strategies in key areas of growth for the business, content creation, and assisting in day-to-day executions, and community management. The ideal candidate is social media obsessed, up to date with the latest social trends and platforms, creative, and excited about growing a global community.
- Support account with high-quality content curation (TikTok, Reels, Stories, etc.) distribution, and engagement.
o Familiarity with Adobe, Canva, & Final Cut preferred.
- Own community management via comments and direct messages on channels such as Instagram, Facebook, Twitter, etc.
- Strategize, plan, and post content on social media channels.
- Assist in identifying and building relationships with digital content creators, influencers, and affiliates.
- Trafficking paid social creatives for new campaign launches across multiple platforms, locations, and campaign objectives.
o Familiarity with Meta Ads Manager & Tik Tok Business Center preferred.
- Support of influencer management tasks including but not limited to product send-outs, vetting content submissions, briefs, and paperwork.
- Stay current with the latest social media developments, platform behavior, and data trends and incorporate them as appropriate to improve the customer experience, drive sales, and leverage ongoing customer involvement.
- Work with department leaders to establish best practices and monitor performance through KPIs.
Skills and Experience Required
- 2-3+ years of experience in social media/digital marketing/brand management
- In-depth knowledge of all social networking platforms including Instagram, Facebook, TikTok, YouTube, Pinterest, etc.
- General knowledge of social analytics and interpretation of data
- Ability to create engaging text, video, and image content.
- Strong communication and copywriting skills
- Must be bilingual in English/Spanish
Preferred Skills and Experience Required
- Bachelor’s degree in media, Marketing, Communication, or related field/equivalent experience
- Experience with content creation tools like Adobe, Canva, & Final cut
- Experience with Meta Ads Manager & Tik Tok Business Center
Pay
Exact compensation may vary based on skills, experience, and location.
Salary
