Fundada en 1895, Goorin Bros. es una marca de sombreros icónica con historia e integridad que ahora se encuentra en su cuarta generación de liderazgo. Nuestros sombreros son los que llaman la atención e inician conversaciones. Nuestro servicio hace que sea fácil para las personas expresar con confianza su propio estilo personal. No somos un comercio minorista tradicional. Existimos para ser el fabricante de sombreros familiar más establecido y confiable de Estados Unidos, mientras llevamos audazmente la fabricación de sombreros al futuro.
Buscamos personas audaces, apasionadas y positivas que quieran unirse a nuestra familia, ampliar nuestra rica herencia y llevar a Goorin al siguiente nivel. ¿Se considera motivado por el servicio al cliente, un pensador creativo, colaborador, conocedor del estilo y divertido? ¿Disfrutas de conversaciones interesantes, te encanta hacer felices a las personas y quieres ayudar a que todos se vean y se sientan lo mejor posible?
CONGRESO DEL SUR - Austin, TX
Actualmente estamos buscando estilistas/asociados de ventas a tiempo parcial con experiencia previa en ventas y/o servicio al cliente para nuestra sombrerería ubicada en South Congress. Los candidatos ideales tienen disponibilidad abierta, incluidas las tardes de lunes a viernes (turnos de cierre).
Este puesto tiene el potencial de convertirse en un puesto de tiempo completo.
a quien buscamos
Buscamos personas audaces, apasionadas y positivas que quieran unirse a nuestra familia, ampliar nuestra rica herencia y llevar a Goorin al siguiente nivel. ¿Se considera motivado por el servicio al cliente, un pensador creativo, colaborador, conocedor del estilo y divertido? ¿Disfrutas de conversaciones interesantes, te encanta hacer felices a las personas y quieres ayudar a que todos se vean y se sientan lo mejor posible?
No solo vendemos sombreros. Tenemos la capacidad de mejorar la vida de las personas, incluida la nuestra, todos los días a través del poder transformador de los sombreros.
Realmente amamos lo que los sombreros hacen por las personas, y a usted también le encantará.
¿Qué estarás haciendo?
Lo que ofrecemos
Hemos creado una cultura que recompensa a las personas genuinas, motivadas y amantes de la diversión que disfrutan de la compañía de los demás y respetan las habilidades de los demás. Nos tomamos en serio nuestro oficio. ¿Pero nosotros mismos? No tanto. Lo que hacemos es divertido, al igual que con quién lo hacemos.
Si cree que Goorin Bros. es el lugar adecuado para colgar su sombrero, envíe su currículum y su disponibilidad actual por correo electrónico a: careers@goorin.com . O postula directamente aquí: https://jobs.gusto.com/postings/goorin-bros-stylist-c0654aff-c5a8-4605-b5ad-736b1145aa7d
We are seeking a dynamic and strategic Senior Manager of CRM & Digital Marketing to lead and optimize our digital marketing efforts across multiple channels.
WHO WE ARE, WHY WE EXIST, & HOW WE OPERATE
Goorin ® has been an American sportswear brand since 1895. We created our unique take on EveryDay Wear™. We expertly created hats and caps designed to celebrate individuality that millions of customers around the world, outstanding in their fields, wear as part of their personal self-expression. Built to last, Goorin’s high/low brand and creative recipe mixes constant experimentation, fresh innovation, elevated quality touched by hand, and obsessive creativity-always starting with something ordinary and common, giving it something extra to make something unexpected and uncommon. We believe that everyone is mildly remarkable, that life is meant to be more fun, less serious for maximum pleasure. We push the limits with our version of EveryDay Wear™ to create more euphoria which can have massive appeal. When you see our castle, a mark of confidence, you know it’s a Goorin.
WHAT YOU WILL BE DOING
We are seeking a dynamic and strategic Senior Manager of CRM & Digital Marketing to lead and optimize our digital marketing efforts across multiple channels. In this role, you will drive the execution of digital marketing initiatives, create/enhance our customer loyalty programs, and oversee email, SMS, and paid media campaigns. You will also manage the communication calendar, provide briefs for content needs, and assess SEO/SEM strategies to improve visibility and performance. The ideal candidate will have a strong background in CRM, email marketing, digital strategy, and analytics, with a proven track record of driving engagement and conversion.
WHAT YOU WILL BE RESPONSIBLE FOR
· Develop and implement digital marketing strategies across channels including email, SMS, and paid media to deliver customer engagement, retention, and acquisition.
· Oversee and optimize loyalty programs, driving customer retention and increasing lifetime value through personalized communication and incentives.
· Email & SMS Campaigns: Manage end-to-end email and SMS marketing campaigns, including audience segmentation using our CDP tool, automation workflows, and personalization to deliver effective communication.
· Content Briefing & Calendar Management: Collaborate with content teams to provide briefs for digital marketing content needs and manage the marketing communication calendar to ensure timely, consistent messaging.
· Performance Reporting: Monitor and report on the performance of email, SMS, and paid media campaigns, using data-driven insights to optimize strategies and improve KPIs.
· SEO/SEM Strategy: Work closely with internal teams or agencies to analyze SEO/SEM needs and implement strategies to improve organic and paid search performance.
· Cross-Channel Collaboration: Collaborate with cross-functional teams including creative, product, and technology to ensure alignment of marketing campaigns with business goals.
· CRM Optimization: Utilize CRM tools to analyze customer data and behaviors, developing targeted campaigns to drive engagement and retention.
· A/B Testing & Experimentation: Develop and execute A/B tests to improve open rates, click-through rates, and conversion rates across digital marketing campaigns.
· Paid media – collaborate and run point with paid agency to ensure proper campaigns, content and budgets are being prioritized
· Stay Current: Keep up with the latest trends and best practices in digital marketing, loyalty programs, email, SMS, SEO/SEM, and marketing technologies.
QUALIFICATIONS
· Master in tools such as Klaviyo and Attentive or equivalent platforms
· Experience with paid media campaigns (Google Ads, Facebook Ads, etc.)
· Familiarity with loyalty and rewards program management
· Knowledge of marketing automation tools
· Previous experience in e-commerce or retail marketing is a plus.
PAY
· Salary will be commensurate with experience and qualifications.
The preceding job description has been designed to indicate the general nature and level of work performed within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of the employee assigned to the job.
Goorin Bros is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. Goorin Bros will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Police Code, Article 49, and Administrative Code, Article 12.
$100,000 - $150,000 per year
Goorin HQ - San Francisco,CA
WHO WE ARE, WHY WE EXIST, & HOW WE OPERATE
Goorin ® has been an American sportswear brand since 1895. We created our unique take on EveryDay Wear™. We expertly created hats and caps designed to celebrate individuality that millions of customers around the world, outstanding in their fields, wear as part of their personal self-expression. Built to last, Goorin’s high/low brand and creative recipe mixes constant experimentation, fresh innovation, elevated quality touched by hand, and obsessive creativity-always starting with something ordinary and common, giving it something extra to make something unexpected and uncommon. We believe that everyone is mildly remarkable, that life is meant to be more fun, less serious for maximum pleasure. We push the limits with our version of EveryDay Wear™ to create more euphoria which can have massive appeal. When you see our castle, a mark of confidence, you know it’s a Goorin.
WHAT YOU WILL BE DOING
As a Goorin Designer, you are responsible for generating future-shaping, commercial product ideas in support of the concept direction established at seasonal kickoff, and the evolving Goorin brand identity. You will collaborate closely with VP Product & Innovation and the Design & PD teams. You will fully own the design and development of your products, as well as delivering to key GTM deadlines and deliverables.
You will be part of a dynamic, creative environment where you will collaborate closely with talented cross-functional partners in the business, while also being a self-starter well versed at working in a fast-paced, dynamic, and changing environment. You will partner closely within Design and Product Development, as well as with key cross-functional partners in Merchandising, Sales, and Marketing. You will have a positive attitude and flexible approach, be a reliable and supportive team member, and be inspired to drive positive evolution in our products, brand and team.
YOU WILL BE RESPONSIBLE FOR
· Own design process and deliverables, from initial inspiration to final prototype, including market and trend research, idea development, CAD sketches, technical spec creation, fit development, cost engineering, and ensuring that product meets the business needs as briefed.
· Ensure on-time delivery against all GTM deadlines.
· Leverage the established seasonal vision in your individual design work. Ensure that the product is consistent seasonal POV, while maintaining the brand identity and overall business strategy.
· Partner closely with Product Development team to request and review all raw materials to be sourced.
· Create and update key sell-in tools: VLP (Visual Line Plan) and Presentation Boards for PLM meetings.
· Initiate and accurately maintain the design specs for all products in the Product Lifecycle Management System (Backbone).
· Participate actively during team and individual reviews of sketches and protos, to leverage best practices, and increase impact across the line. Be open to collaborative feedback within the team. Act with urgency to provide revision comments to manufacturers.
· Present and actively participate in seasonal PLM (Product Line Meeting) workshops. Work closely with cross functional members of the team, to ensure a cohesive and impactful product line is realized.
· Build strong relationships with Merchandising to ensure that creative ideas are aligned to seasonal business goals.
· Travel domestically and internationally 2x year for research & inspiration.
· Travel domestically and internationally 2-3x year for development at our manufacturers.
SKILLS & EXPERIENCE REQUIRED
· Bachelor’s degree in Fashion Design, Industrial Design or related field.
· 3-5 years of professional experience designing apparel and accessories across multiple consumer segments and products.
· Deep understanding of design/development/production cycle processes.
· Ability to create accurate digital and hand sketches.
· Experience creating technical specs to initiate detailed designs with manufacturers.
· Flexible and agile to work on a variety of projects and timelines. Able to adapt to changes in direction and strategy based on new information and evolving trends.
· Exceptional sense of color, and experience initiating and evaluating dips.
· Meaningful knowledge of the aspirational and competitive landscape, including luxury, contemporary, streetwear, sneakers, casual wear, and workwear.
· Deep affinity with the Goorin brand, products and customers.
· Proficient in Illustrator/Photoshop/InDesign and Backbone PLM, Excel, and Outlook.
PAY
Salary will be commensurate with experience and qualifications.
If you feel that Goorin Bros. is the right place to hang your hat, please apply directly here: https://jobs.gusto.com/postings/goorin-bros-designer-20ec67c2-79be-4d48-8a82-b06ab06f202a
SAN FRANCISCO - Sede
El Diseñador Goorin es responsable de desarrollar ideas y ejecutar diseños de productos de acuerdo con la dirección conceptual de una temporada. El diseñador debe tener un conocimiento profundo de la producción y el diseño de prendas de vestir.
Quienes somos
Goorin Bros., fundada en 1895, es una marca heredada. Estamos cambiando lo que es normal o esperado. Hacemos sombreros accesibles y otras piezas expresivas diseñadas con un estilo inesperado. Poco convencional, entusiasta y accesible. Alentamos lo imposible. Existimos porque la vida se vuelve demasiado seria y aburrida. A través de nuestra incesante búsqueda de diversión e imaginación, interrumpimos lo mundano.
Lo que harás
El Diseñador Goorin es responsable de desarrollar ideas y ejecutar diseños de productos de acuerdo con la dirección conceptual de una temporada. El diseñador debe tener un Profundo conocimiento de la producción y el diseño de prendas de vestir. El candidato ideal es un jugador de equipo meticuloso y colaborador con al menos cinco años de experiencia en un campo similar.
Se asociarán estrechamente con personas internamente en comercialización, desarrollo de productos y marketing de marca.
El Diseñador iniciará conceptos cada temporada que estén impulsados y reflejen la visión creativa y la estética de Goorin. Serás parte de un entorno dinámico y creativo en el que colaborarás estrechamente con talentosos socios multifuncionales del negocio.
Viajes nacionales o al extranjero a fábricas para el desarrollo de productos estacionales según sea necesario.
Habilidades y experiencia requeridas
Pagar
La compensación exacta puede variar según las habilidades, la experiencia y la ubicación.
Salario
$90,000 - $115,000 por año
Si cree que Goorin Bros. es el lugar adecuado para colgar su sombrero, presente su solicitud directamente aquí: https://jobs.gusto.com/postings/goorin-bros-technical-designer-316105b5-35cb-4bfb-b5f7-5c1c250db2ef
This is a key junior-level role that blends customer service with innovative brand initiatives to help drive revenue and loyalty.
WHO WE ARE, WHY WE EXIST, & HOW WE OPERATE
Goorin ® has been an American sportswear brand since 1895. We created our unique take on EveryDay Wear™. We expertly created hats and caps designed to celebrate individuality that millions of customers around the world, outstanding in their fields, wear as part of their personal self-expression. Built to last, Goorin’s high/low brand and creative recipe mixes constant experimentation, fresh innovation, elevated quality touched by hand, and obsessive creativity-always starting with something ordinary and common, giving it something extra to make something unexpected and uncommon. We believe that everyone is mildly remarkable, that life is meant to be more fun, less serious for maximum pleasure. We push the limits with our version of EveryDay Wear™ to create more euphoria which can have massive appeal. When you see our castle, a mark of confidence, you know it’s a Goorin.
WHAT YOU WILL BE DOING
We are looking for a passionate and customer-obsessed Customer Experience & Brand Engagement Specialist to join our growing team. This is a key junior-level role that blends customer service with innovative brand initiatives to help drive revenue and loyalty. You will be responsible for engaging directly with customers through 1:1 email communication, answering customer questions, and supporting loyalty programs. Additionally, you will spearhead exciting projects like uniform programs, GovX, and college ambassador programs to expand our brand reach. The ideal candidate will have a deep passion for delivering exceptional customer experiences, while proactively seeking new ways to acquire and engage customers.
WHAT YOU WILL BE RESPONSIBLE FOR
· Customer Engagement & Support: Serve as the primary point of contact for customer inquiries, providing timely, personalized responses via email and other communication channels to ensure a high level of customer satisfaction.
· Revenue-Driving Programs: Assist in the development and execution of revenue-generating initiatives such as uniform programs, GovX partnerships, and college ambassador programs. Identify opportunities to grow these programs and expand our customer base.
· Loyalty Program Support: Support and help optimize our customer loyalty programs by identifying ways to enhance customer experiences and drive repeat business.
· Outreach: Send personalized email communications to customers, including follow-ups on inquiries, special offers, and loyalty program outreach. Ensure each interaction reflects the brand's values and enhances customer retention.
· New Customer Acquisition: Identify and evaluate new channels, partnerships, and opportunities to engage and acquire customers. Proactively suggest creative ideas for customer engagement, including new platforms, communities, or event partnerships.
· Brand Advocacy Initiatives: Work closely with the marketing team to develop and execute ambassador programs, focusing on college students, influencers, and loyal customers. Build meaningful relationships with ambassadors to increase brand visibility and drive revenue.
· Customer Feedback & Insights: Gather customer feedback from various touchpoints to share with the marketing and product teams, helping to inform strategy and product development based on customer needs and preferences.
· Support Marketing Campaigns: Collaborate with the marketing team to ensure customer experience initiatives align with larger marketing campaigns and goals, enhancing the overall brand journey.
· Cross-Functional Collaboration: Work with the CRM, loyalty, and digital marketing teams to deliver a cohesive and delightful customer experience across all touchpoints.
· Track & Report Metrics: Track customer engagement, feedback, and acquisition efforts, providing regular reports and insights to the marketing team. Analyze the effectiveness of customer experience initiatives and suggest areas for improvement.
SKILLS & EXPERIENCE REQUIRED
· Bachelor's degree in Marketing, Communications, Business, or a related field.
· 1-2 years of experience in customer service, brand experience, or marketing roles.
· Passion for customer service, with an ability to communicate empathetically and effectively with customers.
· Strong organizational skills with the ability to manage multiple projects and initiatives simultaneously.
· Experience in email marketing or customer communication tools.
· Excellent written and verbal communication skills, with attention to detail.
· Self-motivated with a proactive approach to solving problems and suggesting new ideas.
· Familiarity with customer engagement platforms, CRM tools, and loyalty programs is a plus.
· A creative thinker with a strong passion for building customer relationships and identifying new ways to engage.
PAY Salary will be commensurate with experience and qualifications.
The preceding job description has been designed to indicate the general nature and level of work performed within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of the employee assigned to the job.
Goorin Bros is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. Goorin Bros will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Police Code, Article 49, and Administrative Code, Article 12.
$50,000 - $75,000 per year