CAREERS

Ideal candidates are bold individuals who are imaginative, collaborative, outgoing and customer focused with a keen eye for detail.

Who We Are

Established in 1895, Goorin Bros. is an iconic hat brand with history and integrity that is now in its fourth generation of leadership. Our hats are the ones that turn heads and start conversations. Our service makes it effortless for people to confidently express their own personal style. We’re not traditional retail. We exist to be the most established and trustworthy, family owned hat maker in America, while boldly bringing hat making into the future.

Who We Seek

We're looking for bold, passionate, and positive individuals who want to join our family, expand our rich heritage, and take Goorin to the next level. Do you consider yourself customer service driven, a creative thinker, collaborative, style savvy, and fun to be around? Do you enjoy interesting conversation, love making people happy, and want to help everyone look and feel their best?


OPEN ROLES

SR. MANAGER OF CRM & DIGITAL MARKETING

We are seeking a dynamic and strategic Senior Manager of CRM & Digital Marketing to lead and optimize our digital marketing efforts across multiple channels.

Description

WHO WE ARE, WHY WE EXIST, & HOW WE OPERATE

Goorin ® has been an American sportswear brand since 1895. We created our unique take on EveryDay Wear™. We expertly created hats and caps designed to celebrate individuality that millions of customers around the world, outstanding in their fields, wear as part of their personal self-expression. Built to last, Goorin’s high/low brand and creative recipe mixes constant experimentation, fresh innovation, elevated quality touched by hand, and obsessive creativity-always starting with something ordinary and common, giving it something extra to make something unexpected and uncommon. We believe that everyone is mildly remarkable, that life is meant to be more fun, less serious for maximum pleasure. We push the limits with our version of EveryDay Wear™ to create more euphoria which can have massive appeal. When you see our castle, a mark of confidence, you know it’s a Goorin.  

 

WHAT YOU WILL BE DOING                                                                                                                                                            

We are seeking a dynamic and strategic Senior Manager of CRM & Digital Marketing to lead and optimize our digital marketing efforts across multiple channels. In this role, you will drive the execution of digital marketing initiatives, create/enhance our customer loyalty programs, and oversee email, SMS, and paid media campaigns. You will also manage the communication calendar, provide briefs for content needs, and assess SEO/SEM strategies to improve visibility and performance. The ideal candidate will have a strong background in CRM, email marketing, digital strategy, and analytics, with a proven track record of driving engagement and conversion.

 

WHAT YOU WILL BE RESPONSIBLE FOR                                                                                                              

·      Develop and implement digital marketing strategies across channels including email, SMS, and paid media to deliver customer engagement, retention, and acquisition. 

·      Oversee and optimize loyalty programs, driving customer retention and increasing lifetime value through personalized communication and incentives. 

·      Email & SMS Campaigns: Manage end-to-end email and SMS marketing campaigns, including audience segmentation using our CDP tool, automation workflows, and personalization to deliver effective communication. 

·      Content Briefing & Calendar Management: Collaborate with content teams to provide briefs for digital marketing content needs and manage the marketing communication calendar to ensure timely, consistent messaging. 

·      Performance Reporting: Monitor and report on the performance of email, SMS, and paid media campaigns, using data-driven insights to optimize strategies and improve KPIs. 

·      SEO/SEM Strategy: Work closely with internal teams or agencies to analyze SEO/SEM needs and implement strategies to improve organic and paid search performance. 

·      Cross-Channel Collaboration: Collaborate with cross-functional teams including creative, product, and technology to ensure alignment of marketing campaigns with business goals. 

·      CRM Optimization: Utilize CRM tools to analyze customer data and behaviors, developing targeted campaigns to drive engagement and retention. 

·      A/B Testing & Experimentation: Develop and execute A/B tests to improve open rates, click-through rates, and conversion rates across digital marketing campaigns. 

·      Paid media – collaborate and run point with paid agency to ensure proper campaigns, content and budgets are being prioritized 

·      Stay Current: Keep up with the latest trends and best practices in digital marketing, loyalty programs, email, SMS, SEO/SEM, and marketing technologies. 

 

QUALIFICATIONS                                                                                                                                                        

·      Master in tools such as Klaviyo and Attentive or equivalent platforms 

·      Experience with paid media campaigns (Google Ads, Facebook Ads, etc.) 

·      Familiarity with loyalty and rewards program management 

·      Knowledge of marketing automation tools 

·      Previous experience in e-commerce or retail marketing is a plus. 

 

PAY                                                                                                                                                                                                                                

·      Salary will be commensurate with experience and qualifications.

 

The preceding job description has been designed to indicate the general nature and level of work performed within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of the employee assigned to the job.

 

Goorin Bros is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. Goorin Bros will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Police Code, Article 49, and Administrative Code, Article 12.

FASHION DESIGNER - SAN FRANCISCO

Goorin HQ - San Francisco,CA

WHO WE ARE, WHY WE EXIST, & HOW WE OPERATE         

Goorin ® has been an American sportswear brand since 1895. We created our unique take on EveryDay Wear™. We expertly created hats and caps designed to celebrate individuality that millions of customers around the world, outstanding in their fields, wear as part of their personal self-expression. Built to last, Goorin’s high/low brand and creative recipe mixes constant experimentation, fresh innovation, elevated quality touched by hand, and obsessive creativity-always starting with something ordinary and common, giving it something extra to make something unexpected and uncommon. We believe that everyone is mildly remarkable, that life is meant to be more fun, less serious for maximum pleasure. We push the limits with our version of EveryDay Wear™ to create more euphoria which can have massive appeal. When you see our castle, a mark of confidence, you know it’s a Goorin.  

 

WHAT YOU WILL BE DOING

As a Goorin Designer, you are responsible for generating future-shaping, commercial product ideas in support of the concept direction established at seasonal kickoff, and the evolving Goorin brand identity. You will collaborate closely with VP Product & Innovation and the Design & PD teams. You will fully own the design and development of your products, as well as delivering to key GTM deadlines and deliverables. 

 

You will be part of a dynamic, creative environment where you will collaborate closely with talented cross-functional partners in the business, while also being a self-starter well versed at working in a fast-paced, dynamic, and changing environment. You will partner closely within Design and Product Development, as well as with key cross-functional partners in Merchandising, Sales, and Marketing. You will have a positive attitude and flexible approach, be a reliable and supportive team member, and be inspired to drive positive evolution in our products, brand and team.

 

YOU WILL BE RESPONSIBLE FOR

·      Own design process and deliverables, from initial inspiration to final prototype, including market and trend research, idea development, CAD sketches, technical spec creation, fit development, cost engineering, and ensuring that product meets the business needs as briefed.

·      Ensure on-time delivery against all GTM deadlines.

·      Leverage the established seasonal vision in your individual design work. Ensure that the product is consistent seasonal POV, while maintaining the brand identity and overall business strategy.

·      Partner closely with Product Development team to request and review all raw materials to be sourced.

·      Create and update key sell-in tools: VLP (Visual Line Plan) and Presentation Boards for PLM meetings.

·      Initiate and accurately maintain the design specs for all products in the Product Lifecycle Management System (Backbone).

·      Participate actively during team and individual reviews of sketches and protos, to leverage best practices, and increase impact across the line. Be open to collaborative feedback within the team. Act with urgency to provide revision comments to manufacturers.

·      Present and actively participate in seasonal PLM (Product Line Meeting) workshops. Work closely with cross functional members of the team, to ensure a cohesive and impactful product line is realized. 

·      Build strong relationships with Merchandising to ensure that creative ideas are aligned to seasonal business goals.

·      Travel domestically and internationally 2x year for research & inspiration.

·      Travel domestically and internationally 2-3x year for development at our manufacturers.

                     

SKILLS & EXPERIENCE REQUIRED 

·      Bachelor’s degree in Fashion Design, Industrial Design or related field.

·      3-5 years of professional experience designing apparel and accessories across multiple consumer segments and products.

·      Deep understanding of design/development/production cycle processes.

·      Ability to create accurate digital and hand sketches.

·      Experience creating technical specs to initiate detailed designs with manufacturers.

·      Flexible and agile to work on a variety of projects and timelines. Able to adapt to changes in direction and strategy based on new information and evolving trends.

·      Exceptional sense of color, and experience initiating and evaluating dips.

·      Meaningful knowledge of the aspirational and competitive landscape, including luxury, contemporary, streetwear, sneakers, casual wear, and workwear. 

·      Deep affinity with the Goorin brand, products and customers.

·      Proficient in Illustrator/Photoshop/InDesign and Backbone PLM, Excel, and Outlook.

 

PAY

Salary will be commensurate with experience and qualifications.

 

If you feel that Goorin Bros. is the right place to hang your hat, please apply directly here: https://jobs.gusto.com/postings/goorin-bros-designer-20ec67c2-79be-4d48-8a82-b06ab06f202a