Who We Are

Goorin Bros., established in 1895 is a legacy brand. We are changing what’s normal or expected. We make accessible headwear and other expressive pieces designed with unexpected flair. Unconventional, enthusiastic, and approachable. We encourage the impossible. We exist because life gets too serious and uninspiring. Through our relentless pursuit of fun and imagination, we interrupt the mundane.

We are looking for a dynamic, innovative leader to join our newly established Brand Marketing team. As Senior Manager, Social Media, you will play a pivotal role in increasing brand awareness, fueling our brand fandom, and crafting memorable content, stories and experiences that bring Goorin’s distinct personality through fun, anything-but-boring platform specific content.

We’re looking for someone who is passionate about all things social and excited by the opportunity to design and execute a refined social media strategy as Goorin enters a new and exciting chapter in its journey.

What You Will Be Doing

As Sr Manager, Social Media at Goorin you’ll have the opportunity to build the Goorin Social strategy from the ground up, evaluating the current platform experiences, and evolving them to best utilize the social media landscape of 2025 and beyond.

Operating at the intersection of culture and commerce, prioritizing consumer engagement, social reach, followship growth while promoting long-term fandom is the name of the game.

The successful candidate will be bringing their own proven best practices to the forefront through strategy, execution, planning, process, and reporting. This is a role best suited to someone who loves a build and is excited about the opportunity to put their own stamp on how Goorin can be a brand of service to a beloved and devoted fan base.

This is a key senior manager-level position within the Brand Marketing team, with an equal focus on strategic direction and dynamic execution.

What You Will Be Responsible For

Social Strategy:

• Lead the content strategy for Goorin’s priority channels of TikTok, Instagram, Facebook, and YouTube and beyond.
• Establish the "Always On" social content calendar that aligns with Goorin’s seasonal brand journey, including product launches, brand moments, and global/local cultural events.
• Drive the creative briefing process, working with Brand Marketing and Creative teams to deliver assets that align with brand strategy and social media best practices.
• Optimize platform-specific tactics to maximize engagement and performance.
• Develop and implement a data-driven, multi-platform social media strategy to achieve business objectives, as well as brand awareness and engagement KPIs.
• Develop a reporting framework that tracks social media impact on community growth, engagement, and revenue.
• Manage both internal and external partners to execute social campaigns from concept through production and publishing.
• Collaborate with cross-functional teams (marketing, creative, DTC, paid media, events) to provide social support for key initiatives.
• Utilize social listening and analytics tools to generate insights and actionable recommendations for future initiatives.

Creator and Influencer Strategy:

• Build a diverse community of influencer and creator partners, ensuring alignment with Goorin’s positioning and values.
• Define the optimal mix of creators and influencers to drive audience engagement and impact.
• Identify channel-specific partners who can amplify Goorin’s presence, with a focus on Gen Z and fashion/lifestyle consumers worldwide.

Team Management and Operational:

• This role reports to the Director, Brand Marketing and Marketplace Strategy, and will lead a team of 1 initially.
• The successful candidate will demonstrate an ability to propose and adhere to a quarterly budget aligned with performance KPI’s.

Qualifications

• 6+ years of social media experience, with a proven track record of managing brand channels and cultivating digital communities.
• Experience in fashion, lifestyle, or performance brands—especially in accessories, apparel, or footwear. Agency or in-house brand experience is a plus.
• 2+ years of people management experience preferred, but not essential.
• A keen follower of industry trends and emerging social formats. You know which platforms Goorin should focus on and how to service them in the best way.
• Strong aesthetic sensibilities and creative judgment, with a deep understanding of how to tell compelling stories on social media.
• Proficient in data analysis and social reporting, with experience using tools to measure and optimize performance.
• Excellent project management skills, with the ability to manage multiple priorities in a fast-paced environment.
• Strong presentation skills, comfortable sharing campaign work, metrics, and insights with senior leadership.

Hiring Process:

At Goorin, we seek talent that aligns with our culture and brings the right expertise. The successful candidate will progress through the following hiring process, which we anticipate completing within 3 to 4 weeks.

1.    Initial interview with HR

2.    Interview with Hiring Manager

3.    Evaluation Exercise – 1 week to complete

4.    Presentation of Exercise

5.    Interview with Brand President

6.    Final Interview with Hiring Manager

7.    Selection and Offer

If this feels like the opportunity you have been waiting to sink your teeth into, then apply within, attaching your resume and examples of your work, and we will reach out if we see a great fit!

Pay

Exact compensation may vary based on skills, experience, and location.

The preceding job description has been designed to indicate the general nature and level of work performed within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of the employee assigned to the job.

Goorin Bros is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. Goorin Bros will consider qualified applicants with criminal histories in a manner consistent with the requirements of San Francisco Police Code, Article 49, and Administrative Code, Article 12.

WHO WE ARE, WHY WE EXIST, & HOW WE OPERATE         

Goorin ® has been an American sportswear brand since 1895. We created our unique take on EveryDay Wear™. We expertly created hats and caps designed to celebrate individuality that millions of customers around the world, outstanding in their fields, wear as part of their personal self-expression. Built to last, Goorin’s high/low brand and creative recipe mixes constant experimentation, fresh innovation, elevated quality touched by hand, and obsessive creativity-always starting with something ordinary and common, giving it something extra to make something unexpected and uncommon. We believe that everyone is mildly remarkable, that life is meant to be more fun, less serious for maximum pleasure. We push the limits with our version of EveryDay Wear™ to create more euphoria which can have massive appeal. When you see our castle, a mark of confidence, you know it’s a Goorin.  

WHAT YOU WILL BE DOING

As a Goorin Designer, you will be responsible for concepting, designing, and developing original and innovative EveryDay Wear™, aligned with the seasonal creative direction and created for the Goorin® consumer, including caps, apparel, accessories, and graphics. You will be part of a dynamic, creative environment where you will collaborate closely with talented cross-functional partners in Design, Merchandising, Product Development, and Brand Marketing.

YOU WILL BE RESPONSIBLE FOR

·  Own design process from initial inspiration to final prototype, including market and inspirational research, Illustrator flat sketching, tech pack creation and revisions, fit development, and ensuring that the product meets the business needs of the seasonal brief.

·      Own and deliver against all relevant GTM milestones seasonally, including preparation and follow-up for all Product Line Meetings, and developmental milestones.

·      Create professional boards and present seasonal concepts and designs at PLM meetings and during interim workshops.

·      Initiate and update design specs for all products in the Product Lifecycle Management System (Backbone), maintaining accuracy throughout the season.

·      Review proto samples for accuracy, elevating the quality and design integrity from development to approval.

·      Create and execute according to the seasonal direction established by VP of Design and Innovation, ensuring that the product is consistent with market trends while maintaining the brand identity and overall business strategy.

·      Collaborate actively with cross-functional teammates, during workshops and seasonal line reviews, ensuring a cohesive product line is realized.

·      Build strong relationships with cross-functional partners, to ensure alignment of creative ideas and business goals.

·      Partner closely with the product development team, to ensure design specs are accurate and complete, and all raw materials are briefed according to our development deadlines.

·      Domestic and international travel to our manufacturers for seasonal product development.

·      Inspiration travel 2x/year.

SKILLS & EXPERIENCE REQUIRED 

·      3-5 years of work experience at the Designer level, at an industry-leading brand focused on streetwear and/or fashion.

·      On-the-job, proven success delivering market-leading products within a professional design and development process.

·      Experience working on a high-performing, cross-functional team.

·      Strong knowledge and understanding of the Goorin® product and customer, with an ability to make decisions and implement strategy based on new information and evolving trends.

·      Ability to sketch technical “flat” drawings and freehand sketches.

·      Proficient in Illustrator/Photoshop/InDesign and Backbone PLM, Excel, and Outlook.

·      Proven success in delivering market-leading products within a professional fashion design and development process.

·      Passionate about individual style.

·      Proactive follow-up and flexible, open-minded attitude, in an environment of ongoing change and time constraints.

·      Exceptional organizational and time management skills. 

·      Able to juggle multiple priorities and possess a sense of urgency in managing time and accomplishing tasks.

·      Strong communication and interpersonal skills

·      Equally effective in working collaboratively and independently.

PAY

Salary will be commensurate with experience and qualifications.

**This is not a graphic design or industrial design position.

The preceding job description has been designed to indicate the general nature and level of work performed within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of the employee assigned to the job.

Goorin Bros is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. Goorin Bros will consider qualified applicants with criminal histories in a manner consistent with the requirements of San Francisco Police Code, Article 49, and Administrative Code, Article 12.