🎁 ORDER EARLY, GET YOUR GIFTS ON TIME! 🎁 DOMESTIC ORDERS PLACED BY DECEMBER 12TH & INTERNATIONAL ORDERS PLACED BY DECEMBER 9TH WILL ARRIVE IN TIME FOR THE HOLIDAY SEASON.

Core Style Watch: River Gray

How we style Block No.28, an essential from our Core Collection

Core Style Watch: River Gray

River Gray is the grandfather of Block No.28, which has become an absolute staple on hat walls all over. The medium brim isn't too intimidating, while the contrasting edge binding makes it, well, edgy. 

I'll be completely honest, River Gray is arguably one of the best hats we make. Especially when you see it in person - it has a lightness to it, undoubtably from the merino wool, while still maintaining an incredibly structured feel. It is the perfect "in-between" hat in terms of seasons, and in terms of its style. This hat is able to be dressed up, worn casually, feel western, or complete a fashionable suit. River Gray does it all.

It was so easy and fun to style this new color of the River Gray in stone. The light colored wool, mixed with the black edge binding made it seamless to transition from day to night looks, weekdays to weekends.IN THE WILD: Take it from our customers, this hat is a stunner.

MORE STORIES from the blog

Get Out with Goorin: New Mexico, USA

Bring Your Goorin With You

What Does 'Living a Life of Leisure' Mean To You?

We asked our Goorin employees for their fresh takes

Sneaker Feature

with Tony G 

From The Design Team: Life Of Leisure

presents the SKINNY DIPPIN 2 Capsule

Farm Fit of the Day Roundup IV

Our fav Farm Truckers styled by YOU

Fedoras on You III

#itsagoorin

Farm Fit of the Day Roundup III

Our fav Farm Truckers styled by YOU

Inside the Crown: June Episode: Who Wants To Be A Milliner?

 A new corner of the Goorin-Verse with your hosts, Sarah and Alex!

Elevated Casual: Blurring the Lines in Fashion

sneakers and .... wide brim fedoras?!

Fedoras on You II

#itsagoorin

The Farm Presents: Mesh Capsule

available on 6.19.22

Fashion Focus: Mesh

a history of mesh in the fashion world

Dads' Got Style

Dads can be cool too

Fedoras on You

#itsagoorin

Inside the Crown: with @mrnycsubway

Our stylist team does a deep dive on a new corner of the Goorin-Verse

SS22 Spotify Playlist

We're back with more spring and summer inspired tunes for your every day

#HatWallWednesday Vol.16

an interview series with our Goorin collectors

Summer Nights: Escape the Escape

Escape from Everything. Escape the Escape.  The latest capsule from Goorin Bros. Avoid the average.

#HatWallWednesday Vol.15

an interview series with our Goorin collectors

Live a Life of Leisure with Straw

Fresh new arrivals just in time for the season

Inside the Crown: SS22 Preview & Favorites

Our stylist team does a deep dive on a new corner of the Goorin-Verse

#HatWallWednesday Stories Vol.14

an interview series with our Goorin collectors

Why We Love: El Arpa

A Goorin Bros. X Hampui collaboration

Refreshing Straws for Spring

for longer days and lighter hats

#HatWallWednesday Stories Vol.13

an interview series with our Goorin collectors

The Farm presents: Updog Capsule

A collection dedicated to man's best friend. Did your breed make the cut?

Inside The Crown: Block No.25 Episode

Our stylist team does a deep dive on a new corner of the Goorin-Verse

#HatWallWednesday Stories Vol.12

Since we interact with so many hat-lovers on our social media channels, Nicky (our social media and community...

Farm Truckers: Seasonal Colors

Explore our latest seasonal color releases of your favorite truckers

#HatWallWednesday Stories Vol.11

an interview series with Goorin collectors

Mr. Gilly x Goorin Bros.

Introducing a collaboration project for the BOLD: "Do It With Style"

#HatWallWednesday Stories Vol.10

an interview series with Goorin collectors

SXSW - from our SoCo store

LIVE MUSIC at our Austin shop on South Congress

What We're Rocking to SXSW

what hats we're wearing, and what tunes we're listening to

#BVFW Recap

Bovtiqve Fashion Week Vol. IV in Las Vegas February 2022

#HatWallWednesday Stories Vol.9

an interview series with Goorin collectors

International Women's Day 2022

celebrating the contributions of women today and every day

La Maceta: An El Sol Edition

available 03.06.22

Off The Wall: What To Do When Visiting a Hat Shop

Alex, of our virtual Styling team, is back with advice about how to approach your first hat shop visit

#HatWallWednesday Stories Vol.8

an interview series with Goorin collectors

#HatWallWednesday Stories Vol.7

an interview series with Goorin collectors

#HatWallWednesday Stories Vol.6

an interview series with Goorin collectors

Hats in Love

Hat-lovers unite this Valentine's Day

Inside The Crown: Farm Lifestyle Products

Our stylist team hosts FARM designer !Michael

Black Fashion Icons

legends of style