🎁 ORDER EARLY, GET YOUR GIFTS ON TIME! 🎁 DOMESTIC ORDERS PLACED BY DECEMBER 12TH & INTERNATIONAL ORDERS PLACED BY DECEMBER 9TH WILL ARRIVE IN TIME FOR THE HOLIDAY SEASON.

El Sol and The Lotería

The Mexican game of chance!

El Sol and The Lotería

 Lotería, the Mexican game of chance. For those who are a novice to the game (myself included) it plays similarly to bingo but with unique cards instead. I first heard about the Lotería back in Chicago when I picked up this book by Teresa Villegas and Ilan Stavans. Teresa is an artist who made a Lotería inspired installation. She says: "This installation comes from an appreciation for the beauty and heartfelt magic that only Mexico and its people can offer. I wanted to show people in the US how sophisticated and rich the culture of Mexico is, in a fun and interesting way. There are 54 cards in a Loteria deck - hence the total number of 54 small paintings in this installation. I wanted to paint images, impressions, and ideologies that would tell of my experiences of the Mexican culture in a fun and objective way."  (from her website here)

I was so inspired by Teresa's artwork, I remember going to a "Lotería Night," instead of trivia night down in Pilsen and it was so fast-paced and the energy was so high. The cards are always colorful and gorgeous. I especially love Teresa Villegas' set that you can tear out from the book and use! Essays and riddles by Ilan Stavans are alongside each card and I love paging through to try to see which ones I can remember. 

I was so excited to hear about the inspiration of the Lotería with one of our greatest collections here at Goorin. Our limited release El Sol collection is a collaborative project with Hampui Hats x Goorin Bros. Each El Sol style is created inspired by a Lotería card - each unique and usually only 40-75 pieces are made. Our teams choose color, trims, textures and patterns all based on the colors, figures words and feelings evoked from the card.

Learn more about Teresa Villegas and her loteria artwork here / Ilan Stavans here / El Sol collection here  // Make sure you are signed up for sms alerts to when the next El Sol piece is released - sign up here

MORE STORIES from the blog

Get Out with Goorin: New Mexico, USA

Bring Your Goorin With You

What Does 'Living a Life of Leisure' Mean To You?

We asked our Goorin employees for their fresh takes

Sneaker Feature

with Tony G 

From The Design Team: Life Of Leisure

presents the SKINNY DIPPIN 2 Capsule

Farm Fit of the Day Roundup IV

Our fav Farm Truckers styled by YOU

Fedoras on You III

#itsagoorin

Farm Fit of the Day Roundup III

Our fav Farm Truckers styled by YOU

Inside the Crown: June Episode: Who Wants To Be A Milliner?

 A new corner of the Goorin-Verse with your hosts, Sarah and Alex!

Elevated Casual: Blurring the Lines in Fashion

sneakers and .... wide brim fedoras?!

Fedoras on You II

#itsagoorin

The Farm Presents: Mesh Capsule

available on 6.19.22

Fashion Focus: Mesh

a history of mesh in the fashion world

Dads' Got Style

Dads can be cool too

Fedoras on You

#itsagoorin

Inside the Crown: with @mrnycsubway

Our stylist team does a deep dive on a new corner of the Goorin-Verse

SS22 Spotify Playlist

We're back with more spring and summer inspired tunes for your every day

#HatWallWednesday Vol.16

an interview series with our Goorin collectors

Summer Nights: Escape the Escape

Escape from Everything. Escape the Escape.  The latest capsule from Goorin Bros. Avoid the average.

#HatWallWednesday Vol.15

an interview series with our Goorin collectors

Live a Life of Leisure with Straw

Fresh new arrivals just in time for the season

Inside the Crown: SS22 Preview & Favorites

Our stylist team does a deep dive on a new corner of the Goorin-Verse

#HatWallWednesday Stories Vol.14

an interview series with our Goorin collectors

Why We Love: El Arpa

A Goorin Bros. X Hampui collaboration

Refreshing Straws for Spring

for longer days and lighter hats

#HatWallWednesday Stories Vol.13

an interview series with our Goorin collectors

The Farm presents: Updog Capsule

A collection dedicated to man's best friend. Did your breed make the cut?

Inside The Crown: Block No.25 Episode

Our stylist team does a deep dive on a new corner of the Goorin-Verse

#HatWallWednesday Stories Vol.12

Since we interact with so many hat-lovers on our social media channels, Nicky (our social media and community...

Farm Truckers: Seasonal Colors

Explore our latest seasonal color releases of your favorite truckers

#HatWallWednesday Stories Vol.11

an interview series with Goorin collectors

Mr. Gilly x Goorin Bros.

Introducing a collaboration project for the BOLD: "Do It With Style"

#HatWallWednesday Stories Vol.10

an interview series with Goorin collectors

SXSW - from our SoCo store

LIVE MUSIC at our Austin shop on South Congress

What We're Rocking to SXSW

what hats we're wearing, and what tunes we're listening to

#BVFW Recap

Bovtiqve Fashion Week Vol. IV in Las Vegas February 2022

#HatWallWednesday Stories Vol.9

an interview series with Goorin collectors

International Women's Day 2022

celebrating the contributions of women today and every day

La Maceta: An El Sol Edition

available 03.06.22

Off The Wall: What To Do When Visiting a Hat Shop

Alex, of our virtual Styling team, is back with advice about how to approach your first hat shop visit

#HatWallWednesday Stories Vol.8

an interview series with Goorin collectors

#HatWallWednesday Stories Vol.7

an interview series with Goorin collectors

#HatWallWednesday Stories Vol.6

an interview series with Goorin collectors

Hats in Love

Hat-lovers unite this Valentine's Day

Inside The Crown: Farm Lifestyle Products

Our stylist team hosts FARM designer !Michael

Black Fashion Icons

legends of style