The Farm has an extensive history within Goorin Bros. but also within American hat culture. We spoke...

Three new styles to improve your collection

an interview series with Goorin collectors

with function and fashion in mind

available on 01.09.22

capsule drops sunday 01.09.22 at noon pst

interview series with Goorin collectors

our most fresh flatcaps have arrived!

The last in our Fall/Winter playlist series

An El Sol Edition, available 1.2.22 

with Farm, Flatcaps, and Fedoras

Battle of our Core Styles!

our dreamiest Farm capsule coming to you on 12.26.21

Battle of our Core Styles!

and a hat to pair with it 

We partnered with our friends over at East Martin Co. to curate some Holiday selects for both gifts...

The fourth release in Our Holiday 2021 RSVE - 12.12.21

Alex is back with another video!

Battle of our Core Styles!

Holiday lookbook in collaboration with East Martin Co.

The third in our Fall/Winter playlist series

From our latest FARM collection

Our stylist team talks our favorite gift picks and why

Holiday lookbook in collaboration with East Martin Co.

With a Hat Pairing 

An El Sol Edition

Our Virtual Stylist Picks!

The plush stuff comes to life. Four brand new patches featuring stuffed versions of some familiar faces....

Holiday lookbook in collaboration with East Martin Co.

Dinosaur Capsule launching Sunday 11.21.21 at noon pst

One of our favorite styles is back in stock!

The Second Release in Our Holiday 2021 RSVE - 11.14.21

The second in our Fall/Winter playlist series

How we style [BLOCK No.13], an essential from our Core Collection

Watch as our Goorin influencer, Sydney, unboxes and styles our signature Night Hawk in Tan

Are you ready for the best Farm Capsule yet? This Sunday 11.07.21 at noon PST

Bring your Goorin with you

Alex, of our Virtual Styling Program, talks about the THREE things to consider when looking for your...

Cozy up with plaid

An El Sol Edition

Get On The List

spooky season needs hats

Cut & Sew: A Love Story

How we style [BLOCK No.8], an essential from our Core Collection.

styling you'll have to SEE to believe