🎁 ORDER EARLY, GET YOUR GIFTS ON TIME! 🎁 DOMESTIC ORDERS PLACED BY DECEMBER 12TH & INTERNATIONAL ORDERS PLACED BY DECEMBER 9TH WILL ARRIVE IN TIME FOR THE HOLIDAY SEASON.

Redefining the Dad Hat

Because it doesn't just have to be that one baseball hat- you know the one.  

Redefining the Dad Hat - Goorin Bros.

The Dad Hat. Everyone seems to know what this is, what it looks like. It implies a soft, low profile baseball cap, maybe with a funny saying, a sports team logo, or even the branding from the local farmer's market. It also implies (or at least used to) a lack of style. The Dad Hat and the Dad Bod were both gentle insults to all Dad's out there. Your Dad is not cool and hence a Dad Hat is not cool. And of course, over time, it then became ironic to wear the Dad Hat—consciously wearing uncool items seems cool, right? If it all seems confusing, we've got you covered. We're redefining the possibilities of the Dad Hat, Goorin-style. Because your dad is a little bit cool... sometimes... right?

Bobby Dean and Benjamin Paul

The Bobby Dean
Best for the dad that likes to impress and show he can still make an entrance. The dad that 'cleaning up' isn't a once in a blue moon occasion.

Benjamin Paul
Best for that dad that knows how to have a relaxed vibe. He's not stressing the summer away, but he's done wearing ballcaps all year long. He might also know that Brad Pitt wears this hat and that you can do a lot worse than emulate 57 year old style icon.

Mane Man Trucker
Best for that dad who doesn't take himself too seriously. He knows he's the King of the Jungle even if it's only his backyard. He knows who the real boss around the house is.

Harbour

Harbour
For the dad that isn't afraid to try new things. He starting mountain biking in his 40s, he learned to surf in his 50's, and he has also learned the lesson that life is better in a fedora, especially in fun summer hues.

Doctor Jones
For the dad who is as reliable as they come. He likes well-made things and gives them their own special spot in the house (he keeps them around a while). He knows a trusty hat when he sees one, and he has a special hat hook for it, too.

shop DAD LOOKS

MORE STORIES from the blog

Get Out with Goorin: New Mexico, USA

Bring Your Goorin With You

What Does 'Living a Life of Leisure' Mean To You?

We asked our Goorin employees for their fresh takes

Sneaker Feature

with Tony G 

From The Design Team: Life Of Leisure

presents the SKINNY DIPPIN 2 Capsule

Farm Fit of the Day Roundup IV

Our fav Farm Truckers styled by YOU

Fedoras on You III

#itsagoorin

Farm Fit of the Day Roundup III

Our fav Farm Truckers styled by YOU

Inside the Crown: June Episode: Who Wants To Be A Milliner?

 A new corner of the Goorin-Verse with your hosts, Sarah and Alex!

Elevated Casual: Blurring the Lines in Fashion

sneakers and .... wide brim fedoras?!

Fedoras on You II

#itsagoorin

The Farm Presents: Mesh Capsule

available on 6.19.22

Fashion Focus: Mesh

a history of mesh in the fashion world

Dads' Got Style

Dads can be cool too

Fedoras on You

#itsagoorin

Inside the Crown: with @mrnycsubway

Our stylist team does a deep dive on a new corner of the Goorin-Verse

SS22 Spotify Playlist

We're back with more spring and summer inspired tunes for your every day

#HatWallWednesday Vol.16

an interview series with our Goorin collectors

Summer Nights: Escape the Escape

Escape from Everything. Escape the Escape.  The latest capsule from Goorin Bros. Avoid the average.

#HatWallWednesday Vol.15

an interview series with our Goorin collectors

Live a Life of Leisure with Straw

Fresh new arrivals just in time for the season

Inside the Crown: SS22 Preview & Favorites

Our stylist team does a deep dive on a new corner of the Goorin-Verse

#HatWallWednesday Stories Vol.14

an interview series with our Goorin collectors

Why We Love: El Arpa

A Goorin Bros. X Hampui collaboration

Refreshing Straws for Spring

for longer days and lighter hats

#HatWallWednesday Stories Vol.13

an interview series with our Goorin collectors

The Farm presents: Updog Capsule

A collection dedicated to man's best friend. Did your breed make the cut?

Inside The Crown: Block No.25 Episode

Our stylist team does a deep dive on a new corner of the Goorin-Verse

#HatWallWednesday Stories Vol.12

Since we interact with so many hat-lovers on our social media channels, Nicky (our social media and community...

Farm Truckers: Seasonal Colors

Explore our latest seasonal color releases of your favorite truckers

#HatWallWednesday Stories Vol.11

an interview series with Goorin collectors

Mr. Gilly x Goorin Bros.

Introducing a collaboration project for the BOLD: "Do It With Style"

#HatWallWednesday Stories Vol.10

an interview series with Goorin collectors

SXSW - from our SoCo store

LIVE MUSIC at our Austin shop on South Congress

What We're Rocking to SXSW

what hats we're wearing, and what tunes we're listening to

#BVFW Recap

Bovtiqve Fashion Week Vol. IV in Las Vegas February 2022

#HatWallWednesday Stories Vol.9

an interview series with Goorin collectors

International Women's Day 2022

celebrating the contributions of women today and every day

La Maceta: An El Sol Edition

available 03.06.22

Off The Wall: What To Do When Visiting a Hat Shop

Alex, of our virtual Styling team, is back with advice about how to approach your first hat shop visit

#HatWallWednesday Stories Vol.8

an interview series with Goorin collectors

#HatWallWednesday Stories Vol.7

an interview series with Goorin collectors

#HatWallWednesday Stories Vol.6

an interview series with Goorin collectors

Hats in Love

Hat-lovers unite this Valentine's Day

Inside The Crown: Farm Lifestyle Products

Our stylist team hosts FARM designer !Michael

Black Fashion Icons

legends of style